In this best case, you will find out how our client – a leading company in the smart home sector – collected 1,683 clicks on its website with an advertorial in our online magazine BASIC thinking.
The initial situation
Our client is a big name in the smart home sector with a focus on security (cameras, motion detectors, alarms, lights, etc.) and was looking for channels to attract new customers and present their brand to potential customers. As one of our main topics at BASIC thinking is technology, we had a good target group fit here.
From our years of experience with hundreds of clients and thousands of campaigns, we knew that we wanted to build this advertorial campaign as a classic problem solver.
What did we do?
We have therefore decided to address the problems and needs of potential customers directly: Fear of burglars and the need for security in their own homes – especially in the darker months of the year. According to the Federal Criminal Police Office, the number of burglaries increases by a whopping 25 percent. The German Insurance Association (GdV) even estimates an increase of 40 percent.
We have therefore addressed the problem in the title, the introduction and the article image and presented the appropriate solutions for more security in the subsequent advertorial. We also included several short instructions to take away potential customers‘ worries about complicated installations and equipment – with success!
These are the results
The customer is more than satisfied and has since booked further campaigns with us. Particularly convincing were 1,683 clicks from our article to our customer. But why should you believe us when you can read the feedback from our client directly? Here you go:
“With BASIC thinking as an advertising partner, we have taken the right step to increase awareness of our smart home brand in German-speaking countries. The first sponsored post already delivered enormous reach and qualified leads. The collaboration with the team was flawless, responsive and reliable.”
We are delighted that our client was satisfied with our work – and look forward to many more campaigns together.
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