Advertorials have a key role in connecting brands with their customers. They offer companies the opportunity to present their messages in an effective way. We show you how to connect with German media for advertising and which media you can easily publish advertorials with.
Why publish advertorials in Germany?
Not only is Germany one of the largest markets in the European Union, the per capita purchasing power of households in Germany is around 26 percent higher than the EU average. By placing advertorials on German media platforms, companies can not only increase their visibility, but also gain the trust of German consumers. German culture values quality and accuracy, so this targeted approach offers a unique opportunity to build a long-term relationship with a discerning target audience.
German customers trust social media and online advertising more and more. In 2021, 93 percent of Germans were regularly online, 86.5 percent of Germans were regularly active on social media and over 40 percent shop online on a weekly basis.
In addition, spending on social advertising increased by almost 23 percent. Almost 70 percent of Germans search for information about a company using traditional search engines like Google or Bing. This is the opportunity for companies to enter the German market and kick off advertising in Germany.
Where can you publish advertorials in German media outlets?
The media landscape in Germany is diverse and ranges from established print media such as the „Frankfurter Allgemeine Zeitung“ to leading online news portals such as „Spiegel Online“ or special interest publications like „BASIC thinking“ in the tech space, reaching over 2.5 million people every month. Choosing the right platforms depends on the target group and the objectives of the advertising campaign.
For B2B companies, business newspapers and online magazines could be relevant, while B2C brands could focus on popular lifestyle magazines. Careful research and tailoring to the readership is crucial to achieve the desired results.
If you are interested in an advertorial in Germany, you can also publish it in our German online magazine with over 30 million page views per year. You can secure a place in all topics relating to technology, marketing, social media, business, sustainability and entertainment. You can find the most important information on the costs of our advertorials in our media data, which you can request here without obligation:
What is important if I want to advertise in Germany?
If you want to publish advertorials or sponsored posts in German media, you should adapt the structure and language style to the respective medium. They know best how to address their readers. Basically, creativity plays a decisive role in the design of advertorials. The content should not only be informative, but also entertaining and appealing.
The integration of visual elements such as high-quality images, graphics or videos can increase reader attention. A professional writing style that both represents the brand and matches the editorial style of the platform is crucial to create a positive perception and strengthen credibility.
When creating advertorials for the German-speaking market (Germany, Austria, Switzerland), it is important to understand cultural nuances and consider linguistic subtleties. Incorrect translation or misleading language can have a negative impact on credibility. Working with local experts or translators is therefore essential to ensure that the advertising message is conveyed effectively and authentically.
If you have booked an advertorial in a German medium, the experts will usually help you to shape the content appropriately. If you don’t have your own content team to write your content, we’d be happy to assist you with the content production.
What are the advantages of advertorials in German media?
By publishing an advertorial in the German-speaking market (Germany, Austria, Switzerland), you ensure the following long-term benefits:
- Expertise: With an advertorial, you answer the most important questions on a topic. This positions you as an expert in the long term.
- Relevance: Advertorials allow you to address people or target groups who are interested in specific topics.
- Reach: If you book an advertorial in a major German online magazine with a large readership, you can gain new customers.
- Long-term: You usually pay once for the publication of an advertorial and it remains online permanently. This means you benefit from your booking in the long term.
- Emotions: In advertorials, you can convey emotions through storytelling and thus turn potential customers into real customers.
The success of advertorials can be measured using various metrics such as click-through rate, engagement on social media and conversion rates. It is important to monitor this data regularly and adjust the strategy accordingly. Continuous optimization based on the insights gained ensures that the advertorials have maximum impact and deliver the desired return on investment (ROI).
For this reason, ask your German media of choice in advance whether and at what intervals you will receive a report on your advertorial. Please note, however, that the success of an advertorial cannot usually be recognized after a few days.
Conclusion: Easy and successful placement of advertorials in Germany
Placing advertorials in German media enables companies to get in touch with a target group with high purchasing power. Careful selection of suitable platforms, creative design and consideration of cultural nuances are decisive factors for success.
By continuously measuring success and adapting, companies can ensure that their advertorials are not only noticed but also effectively integrated into the marketing strategy. Overall, German media platforms offer a prime opportunity to increase brand awareness and build trust with a discerning consumer base.
Advertorials for German readers can be written for any topic and have a very high long-term value for companies. If you are interested in publishing advertorials at our online magazine BASIC thinking, reaching over 2.5 million readers per month, you can request our media data here without obligation: