Media data

Our media data will help you understand our target group.


BASIC thinking®

Founded in 2003, our online magazine appeals to a broad readership interested in social media, marketing, tech, business, sustainability & entertainment.

2 Mio.

Page Views / Month


Social Media PIs / Month


RSS-Feed PIs / Month


Social Media Contacts

77 %


More than three-quarters of our readership is in the advertising-relevant target group of 18- to 49-year-olds.

65 %


Our target group consists of two-thirds men and one-third women.

96 %


96 % of our readers are located in the DACH region, and 86 % are in Germany.

65 %

Career Stage

65 percent of our target group are decision-makers: 35 percent at management and board level, another 30 percent in senior positions.

41 %


41 percent of our readership works in corporations, 30 percent in SMEs and 29 percent in startups.

61 %


61 percent of our readership works in marketing, sales, purchasing and IT.

Let’s make things happen!

We would be happy to talk to you about how we can best support you – free of charge and without any commitments.

»With BASIC thinking, we took the right step to increase awareness of our smart home brand. The sponsored posts delivered tremendous reach and qualified leads. The collaboration with the team was flawless, responsive and reliable.«

Ashkam Ghazemi


Sebastian Voss

Head of Sales

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