BASIC thinking®
Founded in 2003, our online magazine appeals to a broad readership interested in social media, marketing, tech, business, sustainability & entertainment.
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Age
More than three-quarters of our readership is in the advertising-relevant target group of 18- to 49-year-olds.
Gender
Our target group consists of two-thirds men and one-third women.
Location
96 % of our readers are located in the DACH region, and 86 % are in Germany.
Career Stage
65 percent of our target group are decision-makers: 35 percent at management and board level, another 30 percent in senior positions.
Company
41 percent of our readership works in corporations, 30 percent in SMEs and 29 percent in startups.
Department
61 percent of our readership works in marketing, sales, purchasing and IT.
Let’s make things happen!
We would be happy to talk to you about how we can best support you – free of charge and without any commitments.
»With BASIC thinking, we took the right step to increase awareness of our smart home brand. The sponsored posts delivered tremendous reach and qualified leads. The collaboration with the team was flawless, responsive and reliable.«
Ashkam Ghazemi
EZVIZ